MadebyG

The Scenario

Almost a decade of their services, the successful infra solution company, Atheos decided to widen their wings to other industries like education & training. As a part of it, a new wing is formed - ATHEOS Educational initiatives, which is a skill training and employability empowerment company with vision of training 1 lakh unskilled and under privileged youth in India by 2020.

While Atheos is growing, they really need to empower their brand; approached a young talented designer to rework on their brand perspectives. He came up with an amazing idea of ‘Alpha’ symbol to represent the logomark. Atheos is a Greek word and ‘Alpha’ is the first letter in Greek language and Education starts from the first letter.

Although the idea is great, people at Atheos are not really impressed with the way idea is presented, as they were looking for a clean and perfectly finishing logomark as the earlier one. They came to me to rework on the mark with the same idea. I’ve created the new logomark with updated brand guidelines and their company website.